In this article, I discuss the product itself in terms of building a strong brand identity, brand personality and brand image. I do not want marketing to take over completely, so will focus on the book — writing style, tenses, editing and reviews!!

Since the launch of m...

I want to share with you, my own experience of book marketing and the use of social media. What you won't get here is a step-by-step guide on how to use this technoglogy (I am crap at explaining logical instruction!!).

In the previous article, I talked about dealing wit...

The pros and cons of book marketing — my own experience.

As a new author, the world of book marketing is a daunting experience!!  Where does one start?  Here are my tips for successful book marketing, but in my experience, this does not necessarily translate into sales....